Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

MarketSmart characters
MarketSmart lightbulb icon
3 amazing quotes from major donors

Here are 3 amazing quotes from major donors worth reading: “I walk over to my desk, take out my pen, and get ready to sign… Read More

4 powerful major gift "probing closes" (for moving your proposal forward)

A probing close is yet another phrase I made up. I do that… a lot. Basically, it’s a question you ask when you feel your… Read More

Stop complaining because your success is up to you

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think… Read More

16 Content Ideas Your Major and Planned Gift Donors Will Love

Infographics Short, “self-contained” emails (with no hyperlinks) that include very brief updates Short letters or online articles (2-3 paragraphs) Highly relevant and targeted medium length… Read More

6 of the biggest reasons why you don't get enough major gifts from people with capacity

Here are six of the biggest reasons why you don’t get enough major gifts from people with capacity: 1.  Your capable donors, supporters, advocates, staff,… Read More

What to do when several in-house departments are fighting over who should ask a big donor for the next gift

First, a quick story: I once heard a story about a University that was getting ready for a big campaign. Not surprisingly, several fundraisers at… Read More

The simplest way to acquire a new major donor— FAST

Everyone wants new major donors. Most nonprofits spend a lot of time and money noodling their data to find them. Yet there’s a simple way… Read More

Thank you for being part of our growing ecosystem

I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. In fact, I have never been a fundraiser according to Webster’s definition… Read More

Want to get a $1 million dollar donation? Here's how:

Did you know that there’s a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy?… Read More

Proof that high-dollar donors are more loyal than low-dollar supporters

Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me.  You can see the first one… Read More

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!