Why MarketSmart's logo is a lightbulb.

After more than 2 years, it finally dawned on her.
A wonderful fundraiser had been buying from us (MarketSmart) when finally, one day she exclaimed, “Hold on… you guys are doing with me exactly what you’ve been telling me to do with my donors!”
Guilty as charged.
Have you ever sat back and thought about the marketing we develop here at MarketSmart?
Top of the funnel: AWARENESS

• My LinkedIn posts (connect with me and you’ll see them)
• Company LinkedIn posts (I hope you’ll follow us)
• Major and Planned Gift Marketers Group on LinkedIn (managed by yours truly)
• Our Facebook page
• My Twitter
• The DAFwidget (my gift to the sector)
• Dr. Russell James’ e-Course (get 13 CFRE credits for FREE!)
• Our bequest calculator (see your organization’s potential for bequest revenue)
• Our Fundraising Report Card (measure and visualize your data for free)

Middle of the funnel: INTEREST

• Tons of free resources (to help you self-educate)
• Get a demonstration (a no-pressure, purely educational presentation at no cost to you wherein we uncover your needs and see if there’s a fit)

Bottom of the funnel: DESIRE

• A proposal
• More meetings with your colleagues
• Request for a contract

And: ACTION

• Signed contract (Yay!)

Yes, we use the same kinds of technologies, strategies, and tactics we recommend you use. 
We treat our clients/customers the way we think you should treat your major donors.
And, it works! We have thousands of highly-qualified leads, we cultivate relationships with them through value-oriented engagements, and we help facilitate their movement of themselves through the consideration process.
We eat our own dog food, indeed!
For this lovely fundraiser, after 2 years, the lightbulb was turned on! The ‘ah-hah’ moment arrived.
So that’s why we use a lightbulb in our logo.
Want your lightbulb to go on too? GET A DEMO.  🙂
 

Related Posts:

>>Why you should stop looking for fundraising silver bullets and unicorns.
>>12 astounding ways engagement fundraising can help you right now
 

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