The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead…
So I'm out having lunch with one of my fellow CEO buddies. I do that a lot. It's very lonely…
Here are 5 proven reasons why fundraisers won't call their leads to ask for donations: Fear of rejection: This is…
Here are six of the biggest reasons why you don't get enough major gifts from people with capacity: Your capable…
Want more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar Words that Work:…
This ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and…
Ronald J. Schiller (a veteran fundraiser with too many accolades to list here) wrote a fantastic book titled Belief and…
We really need to thank our lucky stars for Dr. Russell James! He painstakingly reviewed 20+ years worth of…
First, a really quick story. I was flying home from a speaking engagement last week when I found myself sitting…
1. Are you really doing direct mail well? I like to say, “Be donor-centric. Be personalized. Be relevant. Or be…
First, a quick story: I once heard a story about a University that was getting ready for a big campaign.…
I think organizations should do whatever it takes to uncover philanthropic mindsets because: Philanthropists have an unparalleled passion for an organization’s…
Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your…
I like populism because it gives regular people control over their government. But populism has no place in major gift marketing.…
If you're concerned that you might be getting marketing advice from a firm that's behind the times, ask yourself the following…
They were asked to join the Board only so the organization could use their name. Then they weren’t given anything…
"You can succeed best and quickest by helping others succeed." - Napoleon Hill I have always loved that quote. But…
You can actually get more job satisfaction by satisfying the wants needs and desires of your donors, board members, volunteers…
I'm not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Here's why: They're expensive (since time…
Sometimes it's who you know not what you know. Fortunately for me, my cousin Richard (who I know) is the…
New donors, are testing you out. But many feel duped. I think that's why retention is so low. Everyone hates…
Al Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing. For…
I've always been a bit baffled by Legacy Societies. Here's why: Oddly, many nonprofits try very hard to get people to "join." Yet,…
I recently stumbled upon a study that was jointly conducted by the Center on Nonprofits and Philanthropy at the Urban Institute and…