Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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5 reasons I think Apple has lost their edge. A rant.

Don’t get me wrong.  Anyone who knows me is probably laughing because they know I have Apple products all over the place.  I have an… Read More


Why we'd rather see you call an inactive customer before engaging in SEO marketing.

In my last post I told you why I hated SEO and SEO firms.  But I also mentioned that we (at MarketSmart) recommend you have… Read More


5 reasons to be frustrated with SEO and SEO firms.

Alright.   I’ve been holding back on this post for a long, long time.  But I just can’t hold my breath any longer. SEO is ticking… Read More


How to dramatically cut postage, printing and fulfillment costs while reducing your impact on the environment.

Regularly sending out lots of information to prospects, clients, or customers? How are you doing that?  Is it time consuming?  Are the packets messy?  Lots… Read More


How the new rules of marketing apply to planned giving. (A SmartGiftmaker® blog post)

If your organization desperately needs to generate more planned gifts, bequests, charitable gift annuities, etc… it’s time for you to embrace the new rules of… Read More


Raise your hand if your marketing and sales teams don’t seem to dance well together.

Marketing and sales efforts working together? NOT! Right? How about this….  Are your marketing and sales teams even talking to each other? We’ve heard it… Read More


What's your objective?

In an attempt to generate leads and grow her business, I had one client recently say, “I’m thinking of placing some ads in the local… Read More


When in doubt… ask a question.

The most powerful tool a salesperson possesses is a question. Sure, enthusiasm and creativity will get you pretty far.  Some people can sell ice to… Read More


3 easy recommendations for improving your batting average with cold (or warm) calls.

Don’t “wing-it!” That’s what most sales people do.  They wing-it.  They know they need to make some sales calls to follow-up on leads.  So they… Read More


How to avoid screwing up your leads!

Ok.  I know someone will tell me that I should be more professional and should have titled this post something gentle like “Ways to improve… Read More


5 reasons why customers defect

We’ve talked about the 80/20 rule and why you should focus on the 20% of your clients who (most-likely) generate 80% of your profits. And… Read More


3 Steps to Figure Out Which Email Subject Line Will Perform Best

So you’re scratching your head wondering which subject line will get your email blast opened and read, right? Scratch no further. Here’s how we choose… Read More


The 80/20 rule!!!

I can’t tell you how many times I see people, sales people, marketers and companies forget about the 80/20 rule.  Could it be that they… Read More


The number one thing to do in order to close a sale.

Shut up! Really. I’ll never forget one of the harshest lessons I ever learned in business. I was 22 years old selling advertising space for… Read More


Real handwriting generates 14% response rate. Wow!

How many times have you received direct mail with your name on it?  How many times has the letter had a signature at the bottom?… Read More


The press release, the bin and the trash can.

The press release, the bin and the trash can. Waaaaaayyyy back… I worked for a newspaper called The Journal.  There was a fax machine that… Read More


UPDATE to: 4 ways to really offend people with your email marketing efforts.

So the super-short post about emails and how they offend people got some people to ask me to elaborate.  So here goes… 1- Offer no… Read More


Increase sales more cost-efficiently- 3 steps to get your data cleaned up.

Everyone knows that marketing and sales is a numbers game.  But I bet your numbers are sloppy because your data is sloppy.   Don’t feel bad. … Read More


Success vs. Achievement (smart philosophy from MarketSmart)

People are mixed up about two very important words- success and achievement. A Thesaurus will tell you that success is achievement and achievement is success…. Read More


The Superbowl, the web, social media and "did it work???"

The Superbowl happened and the results are in. This year more marketers tried to infuse a multi-channel marketing approach into the Superbowl than in any… Read More


4 ways to really offend people with your email marketing efforts.

1- Offer no way to unsubcribe. 2- Make it really difficult to unsubscribe. 3- Try to trick people in one way or another. 4- Send… Read More


Three things you should never do when making a cold call.

Reading time for this entry: Under 3 minutes. 1- Never start off by saying, “Hi.  My name is (insert name the prospect could care less… Read More


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