Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

MarketSmart characters
MarketSmart lightbulb icon
How to determine which networking events to go to for lead generation.

There are hundreds of networking opportunities in every major city in America – from chambers of commerce to simple clubs and groups. All you need… Read More


Is your business card optimized for marketing performance?

Okay I know business cards have been around for at least a hundred years.  But let’s not forget that they are still one of the… Read More


Why people won't call their leads- a post about sales call reluctance.

Just last week I had two discussions with two different clients that blew me away.  We were talking about the leads my firm generated for… Read More


For planned giving marketing…. the difference between suspects, prospects and qualified leads.

Sometimes we need to step back and evaluate our planned giving database objectively.  Here are three categories you might consider for your planned giving marketing… Read More


What is a QR code and how can you use one for marketing?

A QR code is a “quick response” code.  They are easy to create (there are dozens of free tools available online).  And they simply drive… Read More


A refresher on setting goals.

It’s 2011.  Have you set your goals yet? Someone once told me, “if you don’t know where you are going, you’ll probably end up going… Read More


How to leave a voicemail while cold-calling or making follow-up calls.

As most of you know, I still believe in cold-calling. That’s because it still works! Sure I’ve had people tell me it’s old-school. But I don’t… Read More


Interruption marketing is NOT dead.

Evangelists are popping up everywhere screaming that “interruption marketing” is dead. Folks like David Meerman Scott (author of The New Rules of Marketing and PR),… Read More


The White Pages telephone books are dead.

Well…  almost dead.  Let’s say they are dying.  And the Yellow Pages will be right behind them. Verizon has stopped distributing the White Pages in… Read More


Ever wonder what the heck your salespeople are doing all day long?

First off, this is not a rant about insecurity or paranoia.  Rather, I’m sad to say that many sales people will take advantage of you… Read More


3 simple ways to get prospects to CALL YOU.

These days there’s a lot of talk about how you should use your website as a marketing machine.  …A lot of talk about search engine… Read More


Direct mail drives online interactions?

According to research from Pitney Bowes, “60 percent of respondents believe that offline marketing is most likely to get them to visit the website of… Read More


How's your data?

Recently I attended a networking luncheon where I spoke to a bunch of smart entrepreneurs and asked, “how’s your data?”  Is anyone using a CRM… Read More


Ebay mails one million postcards in multi-channel marketing effort.

Who says print is dead? I used to.  A lot. But I’m seeing more and more that print has morphed into a “complementary” part of… Read More


So how effective is inbound internet lead generation?… Really!

I love Marketing Sherpa.  They have great charts and free information. Of course, they’re trying to sell you their three-hundred dollar benchmark reports.  But I… Read More


Why "hope" is not a strategy.

People have been throwing the word “hope” around a lot lately.  Two years ago President Obama’s entire campaign focused on that very word.  And although… Read More


How pay-per-click marketing is perceived at budget time.

Pretty darn well. According to Marketing Sherpa (https://www.marketingsherpa.com/1news/chartofweek-09-21-10-lp.htm) “the majority of organizations say PPC is an effective tool for producing ROI, with 77% of organizations… Read More


Things to consider for smart marketing… instead of "wingin' it".

Strategy is everything. Am I going overboard?  Maybe.  But from where I sit, I see companies- large and small- spend tons of time and money… Read More


4 ways CEO's could use LinkedIN for results.

We all know we’re supposed to be “on” LinkedIN.  But how can we make the most of it? Here are some tips: 1- Use it… Read More


Why you should differentiate your business.

Recently I had lunch with the CEO of a Sharepoint reseller and we were talking about marketplace differentiation. He said he heard a speaker proclaim… Read More


What's happening to newspapers and the Yellow Pages?

Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors.  U.S. newspaper circulation has been… Read More


A tale of two restaurants.

We love Rehoboth Beach Delaware. It’s kid-friendly.  The boardwalk has tons of rides, fattening foods and the restaurants are fantastic. So here’s how one restaurant… Read More


PAIN! Why you can't sell anything to anyone unless they have pain.

Anyone remember David Sandler?  Not Zig Ziglar, not Tony Robbins, and definitely not Tom Hopkins.  I’m not talking about those famous sales trainers.  I’m talking… Read More


The joy of cold calling- 2 reasons to LOVE doing it! Plus some wisdom from Rocky Balboa

Here are two reasons you should absolutely love cold-calling.  One is mine.  The other is a reason I recently heard from a salesman I interviewed… Read More


Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!