Why people won't call their leads- a post about sales call reluctance.
Just last week I had two discussions with two different clients that blew me away. We were talking about the leads my firm generated for… Read More
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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.
Feb
15
2011
Feb
01
2011
For planned giving marketing…. the difference between suspects, prospects and qualified leads.
Sometimes we need to step back and evaluate our planned giving database objectively. Here are three categories you might consider for your planned giving marketing… Read More
Jan
13
2011
What is a QR code and how can you use one for marketing?
A QR code is a “quick response” code. They are easy to create (there are dozens of free tools available online). And they simply drive… Read More
Jan
04
2011
A refresher on setting goals.
It’s 2011. Have you set your goals yet? Someone once told me, “if you don’t know where you are going, you’ll probably end up going… Read More
Dec
19
2010
How to leave a voicemail while cold-calling or making follow-up calls.
As most of you know, I still believe in cold-calling. That’s because it still works! Sure I’ve had people tell me it’s old-school. But I don’t… Read More
Dec
13
2010
Interruption marketing is NOT dead.
Evangelists are popping up everywhere screaming that “interruption marketing” is dead. Folks like David Meerman Scott (author of The New Rules of Marketing and PR),… Read More
Nov
29
2010
The White Pages telephone books are dead.
Well… almost dead. Let’s say they are dying. And the Yellow Pages will be right behind them. Verizon has stopped distributing the White Pages in… Read More
Nov
21
2010
Ever wonder what the heck your salespeople are doing all day long?
First off, this is not a rant about insecurity or paranoia. Rather, I’m sad to say that many sales people will take advantage of you… Read More
Nov
08
2010
3 simple ways to get prospects to CALL YOU.
These days there’s a lot of talk about how you should use your website as a marketing machine. …A lot of talk about search engine… Read More
Oct
29
2010
Direct mail drives online interactions?
According to research from Pitney Bowes, “60 percent of respondents believe that offline marketing is most likely to get them to visit the website of… Read More
Oct
28
2010
How's your data?
Recently I attended a networking luncheon where I spoke to a bunch of smart entrepreneurs and asked, “how’s your data?” Is anyone using a CRM… Read More
Oct
17
2010
Ebay mails one million postcards in multi-channel marketing effort.
Who says print is dead? I used to. A lot. But I’m seeing more and more that print has morphed into a “complementary” part of… Read More
Oct
11
2010
So how effective is inbound internet lead generation?… Really!
I love Marketing Sherpa. They have great charts and free information. Of course, they’re trying to sell you their three-hundred dollar benchmark reports. But I… Read More
Oct
03
2010
Why "hope" is not a strategy.
People have been throwing the word “hope” around a lot lately. Two years ago President Obama’s entire campaign focused on that very word. And although… Read More
Sep
21
2010
How pay-per-click marketing is perceived at budget time.
Pretty darn well. According to Marketing Sherpa (https://www.marketingsherpa.com/1news/chartofweek-09-21-10-lp.htm) “the majority of organizations say PPC is an effective tool for producing ROI, with 77% of organizations… Read More
Sep
20
2010
Things to consider for smart marketing… instead of "wingin' it".
Strategy is everything. Am I going overboard? Maybe. But from where I sit, I see companies- large and small- spend tons of time and money… Read More
Sep
13
2010
4 ways CEO's could use LinkedIN for results.
We all know we’re supposed to be “on” LinkedIN. But how can we make the most of it? Here are some tips: 1- Use it… Read More
Sep
07
2010
Why you should differentiate your business.
Recently I had lunch with the CEO of a Sharepoint reseller and we were talking about marketplace differentiation. He said he heard a speaker proclaim… Read More
Aug
27
2010
What's happening to newspapers and the Yellow Pages?
Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors. U.S. newspaper circulation has been… Read More
Aug
22
2010
A tale of two restaurants.
We love Rehoboth Beach Delaware. It’s kid-friendly. The boardwalk has tons of rides, fattening foods and the restaurants are fantastic. So here’s how one restaurant… Read More
Aug
06
2010
PAIN! Why you can't sell anything to anyone unless they have pain.
Anyone remember David Sandler? Not Zig Ziglar, not Tony Robbins, and definitely not Tom Hopkins. I’m not talking about those famous sales trainers. I’m talking… Read More
Aug
01
2010
The joy of cold calling- 2 reasons to LOVE doing it! Plus some wisdom from Rocky Balboa
Here are two reasons you should absolutely love cold-calling. One is mine. The other is a reason I recently heard from a salesman I interviewed… Read More
Jul
28
2010
5 reasons I think Apple has lost their edge. A rant.
Don’t get me wrong. Anyone who knows me is probably laughing because they know I have Apple products all over the place. I have an… Read More
Jul
20
2010
Why we'd rather see you call an inactive customer before engaging in SEO marketing.
In my last post I told you why I hated SEO and SEO firms. But I also mentioned that we (at MarketSmart) recommend you have… Read More
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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