New donors, are testing you out. But many feel duped. I think that’s why retention is so low. Everyone hates to be duped!
In fact, a fundraiser recently admitted to me that a major donor once told him he and his wife would rather meet with a used car salesman than a fundraiser. Ouch!
Here are the ways nonprofits are conning and duping supporters:
1. Using tricks or gimmicks to gain new subscribers and/or donors. For instance, one of my staff recounted that she gave to an organization once. Next thing she knows, she was a “member” with no apparent benefits (except now her ‘membership’ spurred an avalanche of emails and direct mailers).
2. Not thanking supporters.
3. Not recognizing supporters who want to be thanked.
4. Ignoring requests for anonymity.
5. Not keeping promises (such as using donations for something other than what was promised).
6. Spamming supporters and advocates (and/or sending too much printed junk mail without their permission).
7. Not asking for their opinions / feedback.
8. Not reporting what you did with their money.
9. Not proving that the investment they made was worthwhile.
>> Don’t get caught in the cycle of mediocre fundraising!
>> 15 telephone call don’t’s for major and legacy gift fundraisers
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…
If something about fundraising makes you uncomfortable, it isn't because there's something wrong with you…