Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Are you ready for the 24/7 donor?

Accenture – the world’s largest consulting firm – says that we’re in the era of the “nonstop consumer”. According to their website, “A customer’s path… Read More


See what happens when donors and board members switch a few words

One day a long time ago I was in a board meeting talking about raising money and a member said the following: “The only time… Read More


Can you tell your supporters that a CGA can deliver "GUARANTEED" income or not?

I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities. During the… Read More


The top 10 reasons why your donor outreach fails

Here’s a list of top 10 reasons why your donor outreach fails: #10. It’s boring #9. It’s impersonal #8. It’s irrelevant #7. It lacks emotion… Read More


Stop shaming your supporters!

So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. It’s very lonely being a CEO so I… Read More


What to do when several in-house departments are fighting over who should ask a big donor for the next gift

First, a quick story: I once heard a story about a University that was getting ready for a big campaign. Not surprisingly, several fundraisers at… Read More


What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Here’s why: They’re expensive (since time is the same as money)…. Read More


9 ways nonprofits are conning and duping supporters (all of which you should do without)

New donors, are testing you out. But many feel duped. I think that’s why retention is so low. Everyone hates to be duped! In fact,… Read More


7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. The key is to think of yourself… Read More


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