New donors, are testing you out. But many feel duped. I think that’s why retention is so low. Everyone hates to be duped!
In fact, a fundraiser recently admitted to me that a major donor once told him he and his wife would rather meet with a used car salesman than a fundraiser. Ouch!
Here are the ways nonprofits are conning and duping supporters:
1. Using tricks or gimmicks to gain new subscribers and/or donors. For instance, one of my staff recounted that she gave to an organization once. Next thing she knows, she was a “member” with no apparent benefits (except now her ‘membership’ spurred an avalanche of emails and direct mailers).
2. Not thanking supporters.
3. Not recognizing supporters who want to be thanked.
4. Ignoring requests for anonymity.
5. Not keeping promises (such as using donations for something other than what was promised).
6. Spamming supporters and advocates (and/or sending too much printed junk mail without their permission).
7. Not asking for their opinions / feedback.
8. Not reporting what you did with their money.
9. Not proving that the investment they made was worthwhile.
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