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9 ways nonprofits are conning and duping supporters (all of which you should do without)

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

New donors, are testing you out. But many feel duped. I think that’s why retention is so low. Everyone hates to be duped!
In fact, a fundraiser recently admitted to me that a major donor once told him he and his wife would rather meet with a used car salesman than a fundraiser. Ouch!
Here are the ways nonprofits are conning and duping supporters:
1. Using tricks or gimmicks to gain new subscribers and/or donors. For instance, one of my staff recounted that she gave to an organization once. Next thing she knows, she was a “member” with no apparent benefits (except now her ‘membership’ spurred an avalanche of emails and direct mailers).
2. Not thanking supporters.
3. Not recognizing supporters who want to be thanked.
4. Ignoring requests for anonymity.
5. Not keeping promises (such as using donations for something other than what was promised).
6. Spamming supporters and advocates (and/or sending too much printed junk mail without their permission).
7. Not asking for their opinions / feedback.
8. Not reporting what you did with their money.
9. Not proving that the investment they made was worthwhile.
 

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