If you have not yet heard the news, Fidelity Charitable now sits at the top of the Philanthropy 400 list that ranks nonprofits according to the amount of money they raise from private sources.
It was bound to happen sooner or later.
I know some folks have their gripes with donor-advised funds. I’ll save that stuff for another blog post. The SmartIdeas blog is about marketing. So today I’m going to help you understand why the growth of donor-advised funds persists and what nonprofits need to do to get their piece of the growing pie.
First, you simply have to understand why donors like DAFs so much. Here are a bunch of reasons:
And, here’s what to do:
Most importantly, you’ve got to find out who, among your supporters, volunteers, advocates, members, alumni, etc., has a donor-advised fund. The best, fastest and most cost-effective way to do that is with a donor survey. Full disclosure: I invented the most robust and most powerful nonprofit donor survey platform in existence. It actually raises current dollars while uncovering information you simply cannot buy.
Once you know who has a DAF, then you can send relevant, helpful messages to those supporters to (for instance):
Feel free to share this tile below with your staff.
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