Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Why fundraisers should take some lessons from stockbrokers

I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More


Are you ready for the 24/7 donor?

Accenture – the world’s largest consulting firm – says that we’re in the era of the “nonstop consumer”. According to their website, “A customer’s path… Read More


4 things you need to know to qualify your major gift and planned gift prospects

What follows are the 4 things you need to know in order to close more gifts faster: 1. Who has the capacity to give 2…. Read More


It was bound to happen sooner or later, here’s why and what to do…

If you have not yet heard the news, Fidelity Charitable now sits at the top of the Philanthropy 400 list that ranks nonprofits according to the… Read More


7 captivating ways to build trust so your fundraising efforts work better

Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.   Here are 7 ways to build trust so your fundraising efforts… Read More


Why you should ignore Pokemon Go

Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO… Read More


Why the difference between “we” and “they” is so tremendous?

First, a really quick story. I was flying home from a speaking engagement last week when I found myself sitting next to a very sweet,… Read More


Everything You Ever Wanted to Know About Nonprofit Marketing

This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. It’s an “aggregator” of blogs. Check it… Read More


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