Is it time to banish photos of fundraisers and oversized checks?

I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check.

Perhaps, subconsciously I wondered:

• Who are those people and why are they congratulating themselves?
• What will they do with that money?
• Will they squander it?
• By the way, where are the donors?
• Hey, that’s a fake check!

I don’t have any evidence that photos of staff holding oversized checks don’t work to produce results. But what strategy could possibly lie behind such a promotion?

• Do fundraisers believe the photo will somehow create a ‘bandwagon effect’ and more donors will hop on-board?
• Do they hope the organization’s board and leadership will approve budgets increasing staff size and adding resources for more fundraising?
• Or, perhaps, do they want to congratulate themselves for a job well done?

I guess I just don’t get the purpose of this. 

If you’ve found that a photo of fundraisers holding a check works, would you please write out the strategy and its results in the comments section below? Otherwise, stop it! It’s nonsensical.

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