How many LinkedIn contacts do you have?

I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or 100 connections.
How can that be possible? Assuming they work for an organization that has a committed donor base and assuming that they have determined who their prospects are… they simply must have more donor relationships than that!
Maybe they haven’t connected with their supporters because their LinkedIn profile is not up-to-date. Well, that’s a bad reason to evade an engagement opportunity!
Maybe they think LinkedIn is just meant for seeking new fundraising positions or keeping in touch with colleagues.
Well, think again!
Stop right now. Is your photo a good one? Is your profile up-to-date? If not, fix that right now!
Then, reach out to your supporters and connect with them on LinkedIn. That way, you’ll be able to:

1. See what they’re up to in their careers.
2. Congratulate them when they achieve successes like awards or promotions.
3. Learn when they might have sold their business or benefitted from an IPO (Initial Public Offering), etc.
4. Recognize when they retire.
5. And more!

You’ll also be able to share:

1. Offers for supporters to get involved in your organization’s mission.
2. Alerts about openings on the Board.
3. Opportunities for involvement such as volunteering.
4. Successes your organization has achieved.
5. Stories from beneficiaries or other supporters.
6. And more!

If your caseload contains a hundred or more prospects you should aim to connect with all of them on LinkedIn. Doing so will help you understand who wants to be more connected with you and your organization’s mission.
If you have trouble getting your donors to respond to your emails and phone calls, you won’t want to avoid this very simple and FREE channel for communication and engagement.
While you’re at it, check out our LinkedIN company page!
FREE Guide | The Fundraiser’s Ultimate LinkedIN Cheat Sheet: How to reach out to a major or legacy gift prospect online
 

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