Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

MarketSmart characters
MarketSmart lightbulb icon
4 powerful major gift "probing closes" (for moving your proposal forward)

A probing close is yet another phrase I made up. I do that… a lot. Basically, it’s a question you ask when you feel your… Read More

How many LinkedIn contacts do you have?

I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or… Read More

Stop filling space!

This ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. It turned a negative… Read More

Do you donate to your employer?

Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” I think that was the wrong answer…. Read More

I am a disruptor

I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature…. Read More

Do people prefer when others pay for a nonprofits’ administrative costs?

I know, I know… Dan Pallota thinks charities need a defense council to inform the public that administrative costs are a necessary part of a… Read More

Why do Nonprofits Give Their Staff Such Terrible Titles?

I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson”. When a fundraiser calls me, I know… Read More

9 Questions Fundraisers Need to Ask Themselves in Order to Improve in 2014?

Commercial businesses and charities both have to fulfill needs in order to survive.  But whose needs do they serve? You might think that commercial businesses… Read More

Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!