These days, many nonprofits are seeing their lists erode.
Oddly, for each organization, they are losing more donors than they are acquiring. However, giving as a whole is not declining in the U.S. Instead, giving as a whole is flat. The number of charitable donations as compared with the GDP is solidly stuck at 2%.
So where do you think all the donors are going?
They are hopping around!
They are hopping and hoping.
Hoping they’ll finally find a home.
Hoping they’ll finally find a charity that loves them back.
Hoping they’ll finally find a charity that thanks them with genuine sincerity.
Hoping they’ll finally find a charity that welcomes them to their “family.”
Hoping they’ll finally find a charity that reports what they did with the money.
Hoping they’ll finally find a charity that doesn’t treat them like an ATM machine!
Will yours be that charity?
>> 16 experts tell you how to keep your donors wanting to come back
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