If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows:
So all that begs the question: Where are you spending most of your marketing dollars?
>>The single worst way to evaluate your planned giving marketing program
>>3 reasons to focus on major gifts (including major legacy gifts)
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…
If something about fundraising makes you uncomfortable, it isn't because there's something wrong with you…