It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents.
How did we get this information?
We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. The chart above shows what we found.
Time to think again?
If you want to generate leads and find “hidden” planned gifts, email marketing works.
If you think that the responses you get will only come from younger donors, you might want to think again.
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