Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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3 ways to use direct mail effectively in the age of social media

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right…. Read More


Fail more.

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison – “Success is stumbling from failure to failure with no… Read More


Why an emphasis only on counting planned gift disclosures is misguided.

In planned giving marketing we are told to spend a lot of time trying to get people to disclose the fact that they included the… Read More


How planned giving marketing is like selling new cars

I don’t think this is a stretch at all.  Planned giving marketing is a lot like selling new cars. Car companies spend billions of dollars… Read More


4 simple suggestions to improve your planned giving marketing.

Most people think planned giving marketing is complicated.  It isn’t.  Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving… Read More


What age group responds to planned giving email marketing the most?

What age group responds to planned giving email marketing the most? The following chart shows the age breakdown for the leads we generated and gifts… Read More


2 very interesting planned giving marketing charts

Postcards get one more breathe of life for direct mail marketing

Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year long? While postcards are a… Read More


What the heck is email marketing automation?

With the development of social media – and the problems of spam and information overload – email may be losing some of its power. Smart… Read More


The basics of pay-per-click advertising.

Since SEO requires so much work in order to get high rankings with search engines, you may want to find a better way to get… Read More


The crash course in generating leads with search engines

If you need people to find your business easily – and the competition in your market is fierce – you ought to invest in optimizing… Read More


7 new rules for marketing (including planned giving marketing).

Let’s face it. Marketing has changed. The old rules don’t work today and the Internet has proven to be a powerful marketing tool. Although many… Read More


Is your website your most effective marketing tool?

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More


Seven things to consider adding to your website to help generate leads

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More


Who answers your telephones?

Is the person who answers your phones also your least trained employee? If so, why? Do they answer the phones with class or “attitude”?  And… Read More


For planned giving marketing…. the difference between suspects, prospects and qualified leads.

Sometimes we need to step back and evaluate our planned giving database objectively.  Here are three categories you might consider for your planned giving marketing… Read More


How to avoid screwing up your leads!

Ok.  I know someone will tell me that I should be more professional and should have titled this post something gentle like “Ways to improve… Read More


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