Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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6 reasons why some donors prefer to stay anonymous

In case you’ve ever wondered why some donors prefer to stay anonymous, here are 6 proven reasons why: 1. They do not want fundraisers from… Read More


Top 3 reasons why major gift or legacy gift officers don’t have enough face-to-face meetings with donors

I hear a lot of people complaining about gift officers not meeting with enough donors. Usually, these complaints come from people who don’t really do… Read More


4 simple concepts that can help you raise sophisticated transformational gifts

I like this blog post written by Greg Ring over at The Giving Crowd.  In it, he outlines his Four C’s of Successful Fundraising. Although,… Read More


Is your job really to raise money?

Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than… Read More


Why Response Rates Don’t Matter.

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts.  Honestly, I’m tired… Read More


What do you really think about DONOR SCORING?

Here are some types of donor scores I’ve seen: Wealth scores Capacity scores Legacy gift likelihood scores Major gift likelihood scores Annual gift likelihood scores… Read More


4 keys to fundraising success you might be overlooking

1. Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams. The best way to… Read More


Top 10 Ways You Can Benefit from Conducting a Donor Survey

1. Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. 2. Identify – Decide who… Read More


End of Year Is Here: Where to Focus Your Attention Right Now

Well, that was quick, it’s already October (Friday, October the 13th to be exact). Where did 2017 go? As with every year, time seems to… Read More


There Are Only Three Ways to Raise More Money

Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Hey,… Read More


Could your volunteers solve most of your fundraising problems?

Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth… Read More


Do major gift and planned gift staff need "sales managers"?

Huh? Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because a person sees value in… Read More


Finally, we’re releasing the HIPPO killer!!!

The HIPPO is the highest paid person in the office at the time when a decision needs to be made. HIPPOs tend to be far… Read More


If you don't read this right now, you'll miss out!

After reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like… Read More


Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG). Here is a teaching story I usually share… Read More


3 ways to use direct mail effectively in the age of social media

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right…. Read More


Imagine this.

Imagine this. Since you’re reading this, I’m betting you are someone who cares deeply about helping supporters with capacity (wealthy people) realize their philanthropic dreams. You… Read More


Why everyone talks about segmenting emails but hardly anyone ever does it

They’ll talk about it at conferences. You’ll read about it in the Chronicle of Philanthropy. Online discussion groups will say it’s the key to marketing… Read More


Focus!

Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report, we now know that the United States continues to be the most charitable nation on the… Read More


12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

Everyone says the number one reason why people give is because they were asked.   I think this axiom might need a bit of a… Read More


A harsh reality most fundraisers don't want to face

What donors value is often their time without you and not their time with you. Ouch! Yep! That’s right. I said it. And I know… Read More


How to get tremendous satisfaction from satisfaction

You can actually get more job satisfaction by satisfying the wants needs and desires of your donors, board members, volunteers and supporters. If you learn… Read More


How to break the most vicious cycle that hamstrings your organization's growth

I recently stumbled upon a study that was jointly conducted by the Center on Nonprofits and Philanthropy at the Urban Institute and the Center on Philanthropy at… Read More


7 key questions for qualifying your major gift and planned gift prospects

The funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data—… Read More


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