NEWS FLASH: Most of your supporters don’t really want to be in your legacy society

But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. 
The next most popular offer is a pin.

I think these offers are pretty lame. Most of your supporters don’t really want to be in your legacy society. And they didn’t leave your organization in their will to get a pin.

So what do they want? Here’s a good list for starters:

• A sense of community
• A feeling of involvement
• A way to see first hand how their money will be used
• A way to be honored and appreciated so they can feel like a hero in their own life story
• A way to commemorate or memorialize someone who inspired them
• An opportunity to share why they care and tell their story
• A “thank you” every once in a while
• An invitation to have lunch perhaps

Can you think of some other reasons why they’d want to be in your Legacy Society?
If so, use those reasons to create offers that provide your supporters with value and make them feel good. Then they will want to be in your Legacy Society after all.

SEE ALSO:
>> The Biggest Fundraising Mistake Non-Profits Make

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