If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says.
Jeff is the Creative Director at TrueSense Marketing, the company “that believes in heroes.” He is also the author of the Future Fundraising Blog, some terrific books, and he hosts the Fundraising is Beautiful Podcast (with my friend Steven Screen at the Better Fundraising Co).
Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is:
Dear Donor,
You rock! Here’s why…
In their recent Podcast, Jeff and Steven explain what they mean. It’s a short episode. Only about 5 minutes. But if you don’t have time for that, just apply the following to your communication efforts:
Dear Donor, = Make sure you sound like you are talking to one person with great affection in your outreach
You rock! = Give the one person all the credit for everything your organization did, does and will do on their behalf
Here’s why… = Entwine them with your mission and brand by telling them a real success story that occurred thanks to them, the dear donor
Brilliant! Simple. Tattoo it on your hand!
Would you like to learn more about how to write appeal letters that raise money? Discover everything you need to know in our FREE guide.
SEE ALSO: How a Donor Communications Program Keeps Donors Giving and Giving
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…
If something about fundraising makes you uncomfortable, it isn't because there's something wrong with you…