Here are my IN’s & OUT’s for 2019… what do you think about them?

OUTS

Being disrespectful, interrupting & annoying supporters

Spray-n’-pray marketing

Show up n’ throw up presentations

Treating donors like ATM machines

Asking for money (begging)

Counting numbers of new Legacy Society members

Shaming donors into giving at events that cost a lot

Acquiring thousands of new, low-dollar donors

Finding innovative ways to get ‘em to give more

Pre-qualifying major donors mostly because they’re rich

Making supporters feel bad

IN’s

Being fair, building trust & involving supporters

Personalized, relevant & respectful communications

Collaborative conversations leading to proposals

Treating donors like people searching for meaning

Facilitating an exchange of value (fundraising)

Counting realized dollars from legacy gifts

Involving and informing donors at low cost events

Acquiring dozens of new, high-dollar donors

Finding innovative ways to help ‘em realize their dreams

Allowing major donors to qualify themselves (opt-in)

Making supporters feel good

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Related Posts:

>>Donor Psychology: do you know what really makes your supporters feel good?
>>5 thoughts that might lead your supporters to feel donor remorse
 

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