NOTE: IF YOU WANT TO MEET-UP WITH ME AT BBCON, SCROLL DOWN.
Lawrence Henze, Greg Ring and me.
At 9 am next Thursday (October 19th), I’ll be speaking with Lawrence Henze (Principle Consultant, Target Analytics) and Greg Ring (Co-Founder, Fulcrum Philanthropy Systems). The session is titled: Identifying, Engaging, Closing: A three-step process to ultimate giving success. See more details here.
My part will be about qualification.
I think too many nonprofits skip the qualification stage. Everyone loves to do wealth screening and predictive modeling. And, of course, they love to meet with donors. But I think the critical missing link is QUALIFICATION (and also cultivation). So I’ll be discussing how to NOT overlook those step(s).
Want to meet-up with me?
Some people have reach out to have a ‘side-bar’ meeting with me. You can too! Just email me at info@imarketsmart.com. I’d love to meet you.
>>Is donor qualification more important than donor identification?
>>Why QUALIFYING donors might be the silver bullet you’ve been looking for
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…
If something about fundraising makes you uncomfortable, it isn't because there's something wrong with you…