Some charities send me amazing ‘thank you notes’.
They are personal, relevant and heartfelt. They make me feel all warm and fuzzy. And, they make me want to give again and again.
But I’m perplexed.
This is just my anecdotal experience, but it seems like smaller the organization… the more personal, relevant and heartfelt the ‘thank you letter’ is.
Why is that?
Shouldn’t bigger organizations with more resources, a more well-known brand and more volunteers be able to out-do the smaller ones?
Got any help for me on this one? What gives?
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