And another thing about donor-advised funds…

I know, I disagree with many others on this issue.
But the value proposition offered to donors by donor-advised funds is fair and good. It motivates lots of people to move money into DAFs. Then money gets distributed. In fact, on average, about 15% to 20% of DAF dollars get distributed each year (depending on who you ask). Meanwhile, foundations must adhere to the ‘payout rule’ which refers to the fact that, by law, private non-operating foundations must distribute five percent of the value of their net investment assets annually in the form of grants. I couldn’t find how much actually gets distributed when I Googled the topic.
So, are the DAF holding pens just making money off the generosity of donors?
Yes, but if the money wasn’t transferred to a DAF, they’d be making money off the savings and investments of those same customers. Probably more money! Remember, most DAF dollars were in a bank account or investment account prior to hitting the DAF account. Those dollars weren’t under people’s mattresses!
In other words, think of it this way… The DAF got the donor halfway there for you. They got the donor to move the money from an investment account to an account earmarked for charity.

Stop complaining and do your job!
I think it’s time for nonprofits to market ‘giving’ through DAFs better to their constituents!
If they put even 5% as much time into marketing DAF’s as they spend marketing 5k runs, galas and sending junk mail or spam, I bet their donors would ‘recommend’ DAF grants much more often.
Unhappy? Then do something about it!
Stop huffing and puffing… and stomping your feet. Take action. Here’s how: Click on this link to the donor-advised fund widget I created for the sector to use for free. Put this script on your site and you’ll get more DAF gifts.
Plus.
Here are some marketing suggestions to help you get more DAF gifts too.
And…
Here’s a podcast (rant) you might enjoy that will give you some other insights not provided here.
Sorry folks.
I just can’t subscribe to the whining and complaining. Let’s do something about it together. Then I bet more DAF grants will get recommended and everyone will be happy.

 

Related Posts:

>>Podcast: Engagement Fundraising: Donor-Advised Funds (Season 1, Episode 12)
>>Growth of Donor-Advised Funds
 

Greg Warner

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Greg Warner

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