In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.
Referrals are low-cost, they generate revenue fast, and they build community (many major donors get involved in the first place because they are looking for a way to make an impact with others).
So what are you waiting for? Give ’em a ring! Send ’em an email! Mail ’em a letter!
Do it today and you’ll grow your major donor list fast.
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