In my last post I told you why I hated SEO and SEO firms. But I also mentioned that we…
Alright. I've been holding back on this post for a long, long time. But I just can't hold my breath…
Regularly sending out lots of information to prospects, clients, or customers? How are you doing that? Is it time consuming? …
If your organization desperately needs to generate more planned gifts, bequests, charitable gift annuities, etc... it's time for you to…
Marketing and sales efforts working together? NOT! Right? How about this.... Are your marketing and sales teams even talking to…
In an attempt to generate leads and grow her business, I had one client recently say, "I'm thinking of placing…
The most powerful tool a salesperson possesses is a question. Sure, enthusiasm and creativity will get you pretty far. Some…
Don't "wing-it!" That's what most sales people do. They wing-it. They know they need to make some sales calls to…
Ok. I know someone will tell me that I should be more professional and should have titled this post something…
We've talked about the 80/20 rule and why you should focus on the 20% of your clients who (most-likely) generate…
So you're scratching your head wondering which subject line will get your email blast opened and read, right? Scratch no…
I can't tell you how many times I see people, sales people, marketers and companies forget about the 80/20 rule. …
Shut up! Really. I'll never forget one of the harshest lessons I ever learned in business. I was 22 years…
How many times have you received direct mail with your name on it? How many times has the letter had…
The press release, the bin and the trash can. Waaaaaayyyy back… I worked for a newspaper called The Journal. There…
So the super-short post about emails and how they offend people got some people to ask me to elaborate. So…
Everyone knows that marketing and sales is a numbers game. But I bet your numbers are sloppy because your data…
The Superbowl happened and the results are in. This year more marketers tried to infuse a multi-channel marketing approach into…
1- Offer no way to unsubcribe. 2- Make it really difficult to unsubscribe. 3- Try to trick people in one…
Reading time for this entry: Under 3 minutes. 1- Never start off by saying, “Hi. My name is (insert name…