Is the person who answers your phones your weakest, lowest paid employee?

Everyone is a fundraiser.

Don’t believe me?

First, a short story.

My dad ran a very large insurance agency.  Over 100 people.  One of the largest in the U.S.  He used to tell me that he had a nasty receptionist.  But she had been on his staff for so long, he couldn’t bring himself to fire her.  Then one day he found out that one of his biggest clients was no longer going to use his agency for their insurance.  When he finally got them to tell him why, they said, “It’s your receptionist!  She’s been downright mean and nasty to us for years!”

The bridge was burned.
For this client, it didn’t matter how well the other 99 people at the agency did their jobs all year long.  The receptionist killed the deal and there was nothing my dad could do to save it.

The lesson.
Everyone at your organization must recognize that they are involved in fundraising.  Everyone is responsible for providing value to supporters because they are the source of the revenue that drives your mission and makes its way to employee paychecks.

Average is not good enough and not acceptable. 
If your organization is going to succeed in the new age, it must embrace a culture that recognizes that everyone supports raising money. Everyone is responsible for the organization’s success.

Everyone is a fundraiser.

Related Posts:

>>15 do’s and don’ts of fundraising telephone calls
>>5 reasons fundraisers won’t call their hot leads

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