Safety in numbers.
Not all that long ago, humans lived in tribes and clans for safety.
So, today, it’s no surprise that people still maintain tribal behaviors. Instinctively, we join clubs, teams, and groups. We also decide what to say and do based on what others are saying and doing.
Social proof.
Face it, we humans are hard-wired to look for clues among our peers before we open our mouths or take action. In fact, a study of door-to-door fundraisers requesting donations confirmed the power of social proof.
The study, conducted by Peter Reingen of ASU’s W. P. Carey School of business, involved a group of researchers in a neighborhood asking for donations for a charity. For some of the prospects, a list was shown of the other nearby residents who had already donated.
Interestingly, the longer the list of previous donors, the more likely the prospects were to give money themselves.
Do you include lists of other donors in your marketing?
>>Stop swapping your donor lists with other nonprofits
>>Can changing your words help you raise more money?
Fundraising's worst oversimplification is: “People give because they’re asked.” That’s like saying those who agree…
If you’ve read our other posts about LinkedIn, you understand that the point of your…
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…