5 potentially big problems related to telemarketing for planned gifts

Here are the potential downsides to telemarketing for planned gifts:

1 – The cost could be high;
2 – The calls are usually interruptive, inconvenient and always seem to encroach on family time;
3 – They tend to dive into the “mortality issue” prematurely when done wrong;
4 – They could lead to way too many hang-ups and requests to be removed from the call list;
5 – They could overload the office with leads (good ones and bad ones) which hampers meaningful follow-up.

 

Related Posts

Are You Interrupting Your Donors or Engaging With Them?
15 telephone call do’s for major gift and legacy gift fundraisers
How to make the initial engagement with a planned giving prospect
About Building Awareness for Planned Gifts
 

Greg Warner

Share
Published by
Greg Warner

Recent Posts

Fundraising’s Worst Oversimplification

Fundraising's worst oversimplification is: “People give because they’re asked.” That’s like saying those who agree…

15 hours ago

What Gift Officers Should Put in Their LinkedIn Experience Section

If you’ve read our other posts about LinkedIn, you understand that the point of your…

3 days ago

The Most Important Fundraising Metric: The 20-Year Relationship

When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…

1 week ago

Why Organizations That Institute the Greatest Demands for Accountability Perform So Poorly

For the most part, everyone agrees that metrics are good. Accountability is good – even…

1 week ago

Don’t Just “Find” Donors; Build Relationships for Lasting Impact

"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…

2 weeks ago

FREE Webinar: Fundraise Smarter, Not Harder: How to Leverage Automation for Optimal Results

FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…

2 weeks ago