Top 10 Reasons Why Gift Officers Won’t Make Outbound Calls to Donors

The reasons why fundraisers won’t make outbound calls to donors are because they are:

1. FEARFUL: They fear rejection.
2. CONFUSED: They don’t know what to say.
3. UNDISCIPLINED: They haven’t set aside time in their calendar.
4. DISORGANIZED: They haven’t put a system in place for banging out the calls efficiently.
5. DISTRACTED: Their leadership or colleagues distract them with less important concerns (like meetings to discuss making calls).
6. DISCONNECTED: They feel they can’t relate to the donor because the donor is better than them although they’ll never admit it.
7. OVERLY ANALYTICAL: They mistakenly believe they need to do more research to ‘get to know the donor.’
8. IGNORANT: They don’t understand the value they and their outreach offer the donor.
9. MEEK: They don’t want to seem pushy or desperate.
10. PROUD: They think calling donors is beneath them.

Can you add to the list?

Related Posts:

• Fundraising Telephone Call Do’s And Don’t’s
• 3 reasons why your donors and donor prospects won’t call you back

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