Top 10 Reasons Why Fundraisers Might Be Uncomfortable ‘Making The Ask’

Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask:

10. They are in the wrong job and should be doing something else;

9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it;

8. They don’t truly believe in their employer’s mission;

7. They believe in their employer’s mission but have little to no confidence in their employer’s staff to get the job done on behalf of the donors;

6. They haven’t properly qualified the donor (and, as a result, they are unsure about whether the supporter has enough passion or is capable of making a gift at the level for which they were told to ask);

5. They have not developed an offer in which the supporter will find tremendous value;

4. They have not worked toward gaining buy-in from the supporter’s family;

3. They became too friendly with the supporter;

2. They look at giving as a negative (when the truth is that philanthropic-minded people find tremendous joy in giving);

1. They know the supporter is not ready to be asked because they have not yet earned the supporter’s trust, have not built a relationship with them, have not listened enough to understand their wants, needs, desires, and interests and, therefore, the supporter has not moved themselves to be ready to make the decision.

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