How and Why Fundraising Will Need to Change

About the presenter:

James M. Langley, President of Langley Innovations, has pioneered a number of practices that have been emulated by hundreds of institutions of higher learning. The knowledge he acquired from conceiving and conducting three path-breaking campaigns at three major institutions and the insight he gleaned from decades of research on donor behavior has been shared in five books, dozens of articles, hundreds of blog posts and scores of seminars, workshops and speeches. As a result, his expertise and insight, particularly on how institutions can adapt best to changing and unchanging philanthropic realities, is highly sought after by Canadian and U.S. institutions and professional advancement organizations.

His most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities, was published by Academic Impressions in 2020. It builds on the vast experience and extensive research imparted in his four previous books, Comprehensive Campaigns: A Guide for Presidents and Boards, Fundraising for Boards: A Guide, Fundraising for Deans: A Guide, and Fundraising for Presidents: A Guide. He has also written chapters in Advancing Higher Education: New Strategies for Fundraising, Philanthropy and Engagement and How to Recruit and Retain Good Staff and published numerous articles including his most recent, “Cultivating a Culture of Philanthropy” in Trusteeship, the magazine produced by the Association of Governing Boards.

After 30 years in higher education, he founded Langley Innovations. In its first eleven years, Langley Innovations has served over 130 clients, providing a wide variety of strategic services.