A perfect example of ‘spray and pray fundraising’

This email wasted my time and annoyed me because…

1. I don’t know this person
2. I don’t know this organization
3. I didn’t give her or them permission to email me
4. I have no connection whatsoever to this cause or this organization
5. And, since I have no idea who she is and am not aware of the good this organization does, I certainly wasn’t expecting to be asked to give them $5,000 to sponsor a local event that is 500 miles from where I live…. all through an email that is clearly the same one used for everyone else)

Good grief!

Am I offended? Yes. This is clearly a form email. In other words, she used it over and over but just changed the name of the company.

Should I be offended? I think so and that’s all that matters.

Do I get a lot of emails like this? Yes, about once every 2 weeks.

Will I ever give to this organization? NO!

Will people like me who get targeted like this ever find value in this kind of outreach? NO!!!

Folks, THIS is spray and pray fundraising. Don’t do it.

Fundraising Climate Change is happening because of emails like this.

Want to learn more about that? Check out my report titled: Fundraising Climate Change and What You Can Do About It.

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LEARN MORE ABOUT WHY SPRAY AND PRAY COMMUNICATIONS FAIL HERE.

LEARN 3 STEPS TO BREAK YOUR SPRAY AND PRAY ADDICTION HERE.

MORE ON WHY MAJOR AND LEGACY GIFT DONORS THINK YOUR MARKETING STINKS CAN BE FOUND HERE.