9 content offers that work well to generate planned giving leads

In order to generate highly-qualified planned giving leads, you’ve got to offer something to your prospects.  We recommend information that educates prospects about ways they can leave a gift to your organization.

Here are some titles for free reports that we have found generate leads effectively:

• How to make a gift that costs nothing now
• How to create or update your will
• How your estate plans can benefit you, your loved ones and others who struggle with cancer
• How to give to _______ and receive income for life
• How to use real estate or other assets to lower your taxes and leave more to your heirs
• Why you might want to consider creating a trust
• Ways to pass more on to your heirs by avoiding estate taxes

Also you might want to include some mission-oriented content offers such as:

• Our strategic plan (or annual report)
• How _________ uses donations

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