Andrew Olsen knows a thing or two about direct marketing. On his blog, he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true.
Myth #1: Major donors don’t give through the mail or online
Myth #2: Your best donors will freak out if you contact them multiple times within a few months
Myth #3: Social service organizations (especially those that feed/shelter the homeless) don’t have real major donor supporters
>> How to Generate More Planned Gifts with Less Money and Reduced Resources
>> The 5 Steps of Donor Engagement
You’ve heard of marketing automation, and you’ve likely heard of fundraising automation too. And if…
The metrics that will actually lead to improved fundraising performance will not be about tasking…
Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board…
"Cultivation." It's one of the most frequently used words in fundraising, but used by so…
Over the last decade, I’ve had the privilege of learning from Bill Crouch, the founder…
A fundraiser's first obligation is to philanthropy itself. All ethical fundraisers and fundraising organizations must…