Categories: Podcast

2017 Major Gifts Fundraising Benchmark Study (Season 1, Episode 13)

We discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at https://www.iMarketSmart.com/2017BenchmarkStudy.

Click here to listen on YouTube!

Topic Timestamps:

  • How many participated in the study? [06:41]
  • The demographics [07:07]
  • What makes a major gift? [07:54]
  • Association of Philanthropic Counsel [10:44]
  • Identification methods [11:24]
  • Meeting goals [17:50]
  • Challenges [20:44]


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