A lot of people feel uncomfortable with moves management but they don’t know why.
I think discomfort might arise because it focuses a lot on you and your actions, and not enough on your donor and their consideration process.
Sure you need to map out your process, set up tasks and ‘make your moves’…
But what about theirs? Do you understand their decision-making process? Have you mapped it out on a whiteboard and broken it down? Have you studied it carefully?
What do you think?
Should you consider spending some time contemplating your donors’ consideration process in addition to managing yours?
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