Engagement Fundraising in Action with Erin Troia (Season 3, Episode 3)

Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book.

Learn more about the Engagement Fundraising Book here.

Click here to listen on YouTube!

Topic Timestamps
• Introducing Erin Troia [00:32]
• Engagement Fundraising [01:32]
• Alumni Relations [06:11]
• How each donor is different [07:55]
• Before and After [12:33]
• Let’s talk about email [13:30]
• What Erin did [16:59]
• Self Solicitation [19:54]
• SPIN Selling [21:11]
• Erin’s Results [24:58]
• The consideration continuum [27:15]
• “Donor Target Ask Amounts Offend Me” – Blog Post [29:59]
• EngagementFundraisingBook.com – Audio Book Sample [32:20]
• What have we learned? [33:49]
• Has your cultivation approach changed? [36:54]

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