Debunked Fundraising Myth: The #1 Reason People Don’t Give Is Because They Weren’t Asked

2 months ago

It gets posted all over social media. Featured in books. Heard at seminars. Repeated on webinars. It’s hard to work…

Don’t Chase Prospects, Look for the Willing

3 months ago

When we think of people as prospects, we approach them, more often than not, with our lists of what we…

The 6 Core Elements of a Well-Told, Well-Executed Donor Fundraising Story

3 months ago

Before you think this is another post about how to tell great fundraising stories, read this: This article is not…

The Ongoing Discouragement of Our Best Fundraisers When Their Talents are Most Needed

3 months ago

I hear from them almost every day. Smart, hardworking, principled, mission-driven fundraisers. They share examples of the mindless, myopic metrics…

Do low-dollar donors even matter?

3 months ago

It’s a sensitive topic considering the fact that the vast majority of revenue for nonprofits comes from major donors. The…

We Can’t Make People Philanthropic But We Can Deepen or Discourage Their Philanthropy

3 months ago

In a long career that led me to interact with thousands of donors, I can say with certainty that I…

Are Nonprofits Driving Gift Officers to Do Fundraising Activities that Don’t Work?

3 months ago

As a gift officer, do you sometimes feel like your administrators and leaders are directing you to perform fundraising activities…

Fundraising is Not About “The Ask.”

3 months ago

Fundraising is not about "The Ask." But it is about asking the questions below. When you do, "the ask" becomes…

What Is Donor Qualification? Major Gifts Fundraising Fundamentals

3 months ago

Well done! You’ve identified some potential major donors! Maybe. You think. Well, you’re pretty sure. About some of them. But…

Donors Won’t Feel Like They Belong if Your Advancement Staff Doesn’t

4 months ago

How strong is your advancement team's sense of belonging? I have condensed a great deal of donor research, both my…