You’ve heard of marketing automation, and you’ve likely heard of fundraising automation too. And if you’re like many nonprofits, you…
The metrics that will actually lead to improved fundraising performance will not be about tasking fundraisers but about creating the…
Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced…
"Cultivation." It's one of the most frequently used words in fundraising, but used by so many in so many different…
Over the last decade, I’ve had the privilege of learning from Bill Crouch, the founder of BrightDot and a fundraising…
A fundraiser's first obligation is to philanthropy itself. All ethical fundraisers and fundraising organizations must commit themselves, at a bare…
You know that your mid-level donor relationships matter. These amazing supporters have greater potential to become major donors. They have…
Charitable appeals stress pressing need and urge the would-be donors to give immediately and out of empathy in response to…
In your organization, it’s likely you have a bunch of people who make five or six figures interacting with people…
What must nonprofit leaders do to counter the public’s declining trust in institutions? First, the decline is real and pervasive,…