But what about your donors? Do they lean left or right? Do you know? Could you be alienating them by assuming that their politics align with yours?
Here are 3 things you might want to consider as you engage with your supporters (according to Arthur C. Brooks book titled Who Really Cares: The Surprising Truth About Compassionate Conservatism):
It’s important to recognize that there are four main forces that are primarily responsible for making people charitable:
Bottom line: Whether you lean left or right, be very careful with your political discourse unless you are absolutely sure about your donors’ leanings. You never know who you might offend.
>> 15 telephone call don’ts for major and legacy gift fundraisers
>> Why people give
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