You’re always outnumbered. No matter how much fundraising experience and philanthropic wisdom you acquire, you’re always surrounded by completely inexperienced people who assume they know better, that they should point out the obvious to you, or insist that they know someone at another place is raising much more than you and doing so armed only with magic beans.
So, I see no reason to offer training to senior fundraisers anymore. Instead I’m thinking of providing a treatment center. The first phase of that treatment would consist of de-gaslighting them, of reassuring them that what their experience taught them is real, not the unreality being visited on them by so many inexperienced around them.
This treatment phase would consist of offering colorfully umbrellaed drinks, applying warm compresses, and providing foot rubs while saying, in the most soothing tones possible:
It’s not you, it’s not you.
It’s not true what they say, you know it’s not true.
Trust what you know to be true.
When they come to believe this once again, we’ll release them on their own recognizance.
If they relapse, we’ll welcome them back and apply the same treatment again and as often as we need to.
Jim Langley is the president of Langley Innovations. Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. Jim has authored numerous books including his most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities, published by Academic Impressions in 2020.
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