The Ripple Effect: Using Emotional Intelligence to Empower Others and Multiply ImpactBill CrouchJune 23, 2025One of the most overlooked outcomes of emotionally intelligent fundraising is this: it creates a ripple effect. When we lead…More
The Root of So Many Fundraising MiseriesJim LangleyJune 20, 2025An organization posts an open fundraising job. They’re looking for a miracle worker. The expectations are wildly unrealistic. The person…More
How to Determine Which Prospects Are Prioritized for OutreachGreg WarnerJune 18, 2025Your database is full of all kinds of supporters, donors, and prospects. Some of them are known to be major…More
Why Your Fundraising Appeals Fall Flat (and How Emotional Intelligence Can Fix Them)Bill CrouchJune 16, 2025If you’ve ever sent out a fundraising appeal that didn’t land—no clicks, no gifts, no response—you’re not alone. But the…More
Don’t Ask for Support, Allow Donors to Share Something of ThemselvesJim LangleyJune 13, 2025Asking for support is a weak philanthropic proposition. Here’s what “support” means, right from the dictionary: bear all or part…More
What’s up with wealth screening? Everyone does it but few find the data trustworthy.Greg WarnerJune 11, 2025Many nonprofits depend on wealth ratings to supply new leads and prospects for their major gifts fundraising program. Gift officers…More
The Fundraiser’s Superpower: Mastering Empathy to Inspire GivingBill CrouchJune 9, 2025Ask any seasoned fundraiser the one trait that separates good from great—and they’ll likely say the same word: empathy. But…More
The Pathway to Significant Giving Is Not Paved With Just “Visits”Jim LangleyJune 6, 2025A common Key Performance Indicator (KPI) used to evaluate fundraisers is the number of visits they pay to prospects in…More
Why Nonprofits Should Use Donor SurveysGreg WarnerJune 4, 2025Major gifts fundraising begins and ends with trusting relationships. No one gives large gifts if they don’t trust the organization.…More
From Transactional to Transformational: How Emotional Intelligence Builds Lasting Major Donor LoyaltyBill CrouchJune 2, 2025There’s a dangerous myth in fundraising: that success is measured by the number of calls made, visits completed, and dollars…More
Two Basic Schools of Fundraising: Hunters and GrowersJim LangleyMay 30, 2025Hunters believe, “The more we get out into the field or commit ourselves to being ‘road warriors,’ and the more…More
Why We Rebuilt the Fundraising Report Card — and Why It Matters Now More Than EverGreg WarnerMay 28, 2025It started 10 years ago. Back in 2015, I stumbled onto something that changed my life — and, I believe,…More
Automate These 4 Fundraising Tasks and Keep Your Gift Officers from QuittingGreg WarnerMay 21, 2025Gift officer turnover continues to plague so many outstanding nonprofit organizations. We’ve been writing about this for several years, but…More
Fundraising Is Not Sales: It’s Emotional Intelligence in ActionBill CrouchMay 19, 2025Let’s clear something up: fundraising is not the same as sales. Yes, both involve persuasion. Both rely on conversations. And…More
Why Would A Donor Want To Build A Relationship With a Fundraiser?Jim LangleyMay 16, 2025If you are a donor, it sounds like a questionable proposition. The organizational representative who wants to build a relationship…More
The Secret to Major Donor Inspiration Lies in These 7 ChallengesGreg WarnerMay 14, 2025Major donors give more when they’re inspired to give. Inspiration is emotional, not logical. It’s very difficult to inspire powerful…More
The Secret Power Behind Every Fundraising Success: Emotional IntelligenceBill CrouchMay 12, 2025You’ve probably heard it said that fundraising is both art and science. But too often, we obsess over the science—metrics,…More
The Downsides of Asking Boards to Help With FundraisingJim LangleyMay 9, 2025I get it all the time. “Jim our board (pick which kind) isn’t raising enough money for us. Could you…More
3 Reasons Why Wealthy People Won’t Give to Your Nonprofit at a High LevelGreg WarnerMay 7, 2025Let’s jump right into it. I believe there are three primary reasons for the major donor disconnect most gift officers…More
Key Performance Indicators That Ultimately Undermine PerformanceJim LangleyMay 2, 2025Are your Key Performance Indicators (KPIs) rational and sustainable? Do they appear to enhance productivity while actually raiding the cupboard…More
Should Nonprofits Ask for Money Less Often?Greg WarnerApril 30, 2025It’s a question nearly every nonprofit wrestles with now and then. We have to raise money, and if we don’t…More
What We Should Value More: Fundraisers Who Are Reluctant AskersJim LangleyApril 25, 2025What? What good is a reluctant fundraiser? Aren’t they professional askers? Shouldn’t they be looking for the first opportunity to…More
3 Types of Marketing Automation — Which One Do You Really Need to Raise Major Gifts?Greg WarnerApril 23, 2025Marketing automation software automates repetitive marketing tasks, like email campaigns and lead nurturing (cultivation), allowing businesses to efficiently manage and…More
The Two Deadliest Words in FundraisingJim LangleyApril 11, 2025The two deadliest words in fundraising are: Annual Fund The first word suggests one gives simply because the Earth orbits…More