Here’s a list of top 10 reasons why your donor outreach fails:
#10. It’s boring
#9. It’s impersonal
#8. It’s irrelevant
#7. It lacks emotion
#6. It’s confusing
#5. It fails to tell the donor what you want them to do
#4. It fails to prove “what’s in it for them”
#3. It fails to provide a way for the donor to respond to someone directly
#2. It fails to make the supporter feel good (help them see themselves as a hero, pay tribute to someone, make a difference, etc.) and usually that’s because the outreach only solicits the supporter. Yuck!
#1. It fails to include a way for the donor to engage with your mission (view something, sign up, advocate, participate, volunteer, get involved, share, GIVE!!! etc.)
Recommendations
>> The Nonprofit Times: Scoring donors and adding prospects
>> 5 thoughts that might lead your supporters to feel donor remorse
