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The least expensive ways to build awareness for your planned giving program
The opportunities for building awareness for your planned giving program are all around you. Put these words everywhere you possibly can:
Please consider leaving {your organization} in your will and estate plans.
- on emails;
- business cards;
- letterhead;
- mailers;
- reply forms;
- booklets;
- magazines;
- articles;
- photos;
- banners;
- invitations;
- research reports;
- website pages, etc.
The list goes on and on.
Research shows that about 35% of Americans will consider a bequest as a gift. But they need to be made aware that your organization accepts them. Building awareness is one of the first steps for a successful planned giving marketing strategy. Don’t forget to use the free marketing channels you have available to you.
Related Posts
8 posts that will help you develop a solid planned gift marketing strategy
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
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