3 simple steps to break your transactional, spray-and-pray fundraising addiction
Nonprofits tend to get addicted to transactions they generate mostly by aiming marketing toward potential supporters with low-capacity. I call…
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My Simplest Explanation of How Engagement Fundraising Works
Engagement fundraising (a phrase I coined many years ago) is powerful. I’ve been talking about this for about 10 years…
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When you should NOT conduct face-to-face fundraising
Essentially, there are two types of face-to-face fundraising. When fundraising staff, leaders, and board members (or other supporters) meet with…
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Imagine This…
Did you have a grandmother or elderly aunt, uncle or friend? I did. Imagine if I sent mine letters and emails every once…
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Will You Become an Engagement Fundraiser?
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization…
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How You Can Build Relationships With More Hi-Value Supporters at Lower Costs
Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled…
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Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.
If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive…
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4 types of supporters that self-qualify their interest in being in your portfolio/caseload.
If you’ve been reading this blog for a while, you probably know that I think donor surveys are great for…
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It’s too bad that nonprofit leaders and board members thwart risk-taking
I think too many in the nonprofit sector fear failure. Unfortunately, that paralyzes people. It prevents them from making decisions…
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Let’s treat donors like piggy banks, not ATMs!
Stay with me on this. Of course, you can’t expect to get money out of a piggy bank unless you…
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Why Your Year-End Fundraising Failed To Generate As Much Revenue As You Hoped
If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘FUNDRAISING CLIMATE CHANGE‘ (in…
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The Four Selfs
I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs”…
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Automated Cultivation vs. “Moves Management”
I’ve never really felt comfortable with the phrase “moves management.” If you’re unfamiliar with the term, it refers to a…
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Are You Too Busy to Succeed?
As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is,…
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Are You Ready to Engage?
If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental…
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3 scientific concepts you should understand and use properly to break through the noise and gain your supporters’ attention.
People are busy. They’re also drowning in information, data, marketing, and fundraising communications. Gaining their attention isn’t easy. Here are…
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Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad)
I’m excited to share that Clairification Claire (Claire Axelrad) will be hosting a webinar with us on Tuesday, January 8th…
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Here are my IN’s & OUT’s for 2019… what do you think about them?
OUTS Being disrespectful, interrupting & annoying supporters Spray-n’-pray marketing Show up n’ throw up presentations Treating donors like ATM machines…
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5 Simple Steps for Fundraising Success Thanks to Marc Pitman
A Welcome Discovery! I came across this terrific little book while I was home, nursing a really bad cold this…
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Imagine: One extra call each day.
I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person…
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What Are You Doing to Change?
“If you always do what you always did, you’ll always get what you always got.” I don’t know who came…
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A bunch of reasons why January is NOT necessarily the best time to ‘hit your donor’s mailbox’
Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY…
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4 simple concepts that can help you raise sophisticated transformational gifts
I like this blog post written by Greg Ring over at The Giving Crowd. In it, he outlines his Four…
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How to stop over-thinking and start engaging
Confucius said, “Life is really simple, but we insist on making it complicated.” Engagement fundraising is so darn simple too!…
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