A Welcome Discovery!
I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Duh! Big mistake!
It’s titled Ask Without Fear, written by Marc Pitman and it’s a dandy! At just 98 pages you can read it in one sitting— and you’ll be glad you did.
Here’s one of the many brilliant concepts you’ll find in its pages:
- Figure out who is most likely to respond to your story (your organization’s story);
- Give those people an opportunity to tell you their story;
- Show them points of intersection with your story;
- Ask if they’d consider investing in one of those points of intersection;
- Then, go tell that story of philanthropy to the next person.
To get many more jewels like that straight from the source I recommend you get his book. It’s less than $15 and would make a super holiday present for your best friend, boss or board.
Related Posts:
>>3 simple steps to break your transactional, spray-and-pray fundraising addiction
>>How to stop over-thinking and start engaging
