Prepare Your Team for Successful Outreach – Here’s What You NeedGreg Warner11 Feb at 7:00 amMaking outreach to major donors requires more than pre-qualified prospects. That’s essential, and it’s the reason MarketSmart exists. But even…More
What Fundraising Organizations Can Learn From Trusted LeadersJim Langley9 Jan at 7:00 amThe most productive philanthropic partnerships are built on trust. Trust is built on shared convictions and candor, not self-promotion or…More
The Key to Improving Fundraising Results: Improve Your PostureJim LangleyNovember 21, 2025So many ill-conceived ideas about metrics and other means of evaluating fundraising performance are rooted in the terribly false notion…More
Why A Gift Officer’s Actual Job Is NOT to Raise MoneyGreg WarnerNovember 5, 2025From the nonprofit’s perspective, the job of the gift officer often seems to be to convey wealth from supporters. But…More
The Best Long Term Fundraising Strategy: Recruiting VolunteersJim LangleyOctober 24, 2025If you recruit the right volunteers (those with giving histories) and give them tasks worthy of their talents almost 80…More
Introducing the Staff Position You Never Knew You Needed That Can Boost Major Gifts Efficiency and Reduce TurnoverGreg WarnerOctober 22, 2025There’s too much to do and not enough time to do it. While this may be a common feeling in…More
The Leadership Attribute We Need Most: Master WeaverJim LangleyOctober 10, 2025We will not build better advancement operations… – or sustain fundraising success – or build stronger cultures of philanthropy –…More
Fundraisers Need to Be Passionate About More Than MissionJim LangleyOctober 3, 2025Many job descriptions claim to be looking for a fundraiser who will be “passionate about our mission.” That’s a good…More
Fundraising Boss vs. Advancement LeaderJim LangleySeptember 26, 2025Fundraising bosses want you to get gifts; advancement leaders want you to build partnerships. Fundraising bosses want you to solicit…More
The Power of Calm Leadership: Why Desperation Deters ProgressJim LangleyAugust 29, 2025If you’re desperate, I can’t help you raise money. Nor can anyone else, though some may claim they can. Desperation…More
Key Performance Indicators That Ultimately Undermine PerformanceJim LangleyMay 2, 2025Are your Key Performance Indicators (KPIs) rational and sustainable? Do they appear to enhance productivity while actually raiding the cupboard…More
The Two Deadliest Words in FundraisingJim LangleyApril 11, 2025The two deadliest words in fundraising are: Annual Fund The first word suggests one gives simply because the Earth orbits…More
Donor Cultivation: A Term We’re Using Out of ContextJim LangleyNovember 1, 2024“Cultivation.” It’s one of the most frequently used words in fundraising, but used by so many in so many different…More
A Fundraiser’s First ObligationJim LangleyOctober 25, 2024A fundraiser’s first obligation is to philanthropy itself. All ethical fundraisers and fundraising organizations must commit themselves, at a bare…More
Strategies for Nonprofit Leaders in an Era of Declining ConfidenceJim LangleyOctober 11, 2024What must nonprofit leaders do to counter the public’s declining trust in institutions? First, the decline is real and pervasive,…More
The Ongoing Discouragement of Our Best Fundraisers When Their Talents are Most NeededJim LangleyAugust 23, 2024I hear from them almost every day. Smart, hardworking, principled, mission-driven fundraisers. They share examples of the mindless, myopic metrics…More
Donors Won’t Feel Like They Belong if Your Advancement Staff Doesn’tJim LangleyAugust 2, 2024How strong is your advancement team’s sense of belonging? I have condensed a great deal of donor research, both my…More
Donors Won’t Feel Like They Belong if Your Advancement Staff Doesn’tJim LangleyAugust 2, 2024How strong is your advancement team’s sense of belonging? I have condensed a great deal of donor research, both my…More
Philanthropic Partnership Building Begins With Setting the Right ToneJim LangleyMarch 8, 2024Gone are the days – or so they should be: Of imagining in splendid isolation what donors should do for…More
Most Senior Fundraisers Don’t Need Training; They Need TreatmentJim LangleyFebruary 16, 2024You’re always outnumbered. No matter how much fundraising experience and philanthropic wisdom you acquire, you’re always surrounded by completely inexperienced…More
It Takes Two to Drive Success: How Rethinking Nonprofit Leadership Can Solve Your Gift Officer Turnover ProblemGreg WarnerMay 31, 2023As turnover in the nonprofit sector continues to plague so many organizations, and not just with major gift officers, it’s…More
Revolutionizing Fundraising by Building a Philanthropic Supply ChainJim LangleyMay 26, 2023Donors are looking for a better philanthropic value proposition. They want to know how their dollars will be turned into differences.…More
7 Ways Bad Leadership in Fundraising Drives Away Your Best Gift OfficersGreg WarnerMay 24, 2023“It doesn’t make sense to hire smart people and then tell them what to do. We hire smart people so…More
If you don’t like wealthy people, it’s time to think about a career changeGreg WarnerMay 3, 2023Nobody gives when they feel the professionals working for an organization or institution dislike them. I’m writing this today because…More