The Best Long Term Fundraising Strategy: Recruiting Volunteers

If you recruit the right volunteers (those with giving histories) and give them tasks worthy of their talents almost 80 percent will give regularly. That, however, is an average. Many of our clients sustain higher giving rates from volunteers.

According to Double the Donation:

  • Volunteers in America contribute an estimated 4.1 billion hours of their time, with an economic value of $122.9 billion.
  • The value of one volunteer hour is currently estimated to be $31.80.
  • Generation X has the highest formal volunteering rate (27.2%) among all generations, while Baby Boomers have the highest informal helping rate (58.7%).
  • 76% of survey respondents donate to the nonprofits they volunteer with, while 68% of survey respondents volunteer with the organizations they donate to.
  • 67% of volunteers indicate that having a strong belief in a nonprofit’s mission is the deciding factor for where they choose to volunteer.
  • 71% of all volunteers prefer to contribute their time on a regular basis, as opposed to single-day events or projects.
  • 40% of Fortune 500 companies offer volunteer grant programs.
  • 80% of companies with volunteer grant programs provide between $8-$15 per hour volunteered.

Please note that volunteers prefer to contribute time on a regular basis, rather than for one-time purposes. Volunteers and donors want to belong to organizations that they believe in.

 

 

Jim Langley is the president of Langley Innovations. Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. Jim has authored numerous books, including his most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities, published by Academic Impressions in 2020. 

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