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Too Many High Potential Supporters, Not Enough Staff.
Fundraising leaders turn to MarketSmart when they realize they’re spending too much time and money on prospect identification, only to find that most of the supporters they identify remain unassigned or aren’t ready for meaningful engagement.
When staff struggle to connect with prospects or discover they’re not yet primed for deeper involvement, frustration builds.
That’s where MarketSmart’s modern, donor-driven approach comes in. Our system empowers unassigned supporters to self-identify their readiness for outreach, ensuring your team focuses on those who are truly ready to engage. With a proven ROI of at least $10 for every $1 invested—and often $100-to-$1 over time—MarketSmart is a smart, impactful choice.
We reduce or eliminate wild goose chases resulting from false positives, leaving your staff energized, your goals surpassed, and your supporters truly engaged.
How We Help
Mid-Level Fundraisers
Unlock the Potential of Mid-Level Supporters
The hidden gems of any nonprofit, mid-level supporters often have untapped potential. Yet, many organizations struggle to effectively engage the “messy middle” enough to unlock their potential. These supporters give enough to stand out but not enough to warrant personal direct outreach, leaving them feeling under-appreciated and unaware of how they can help.
MarketSmart helps you automate engagement efforts and personalize communications, allowing mid-level donors to engage on their terms, opt into communications, and self-qualify their readiness to move towards major giving levels.
These tools track engagement and help your supporters inform you about their giving likelihood, so you can focus on deepening relationships, and leave the heavy lifting to us.
Major Gift Officers
Focusing on the Right Supporters at the Right Time
In major gift fundraising, timing and readiness are crucial, yet traditional prospect research methods don’t capture that kind of donor-driven data. Sure, they ‘might’ point to wealthy prospects, but they can’t reveal when supporters are truly ready to engage—or what motivates them to act. As a result, fundraisers waste precious time and resources chasing unqualified leads or cold calling, which often leads nowhere. MarketSmart’s data-driven system changes the game, allowing donors to self-qualify and signal their readiness. By leveraging automated donor engagement, they’ll warm themselves up all on their own. No more wild goose chases—just meaningful conversations with those who are ready to consider a major gift of assets.
Legacy Gift Officers
Securing Legacy Gifts with Smart Engagement
Managing relationships at scale can be overwhelming, especially for understaffed teams. That’s where MarketSmart’s engagement fundraising system comes in, helping to automate the trust-building process, so you can focus on the supporters who are ready and have the highest potential for legacy giving—not because an algorithm suggests it, but because they’ve indicated it themselves. By capturing donor intent through surveys and online engagement tracking, you gain qualitative insights into when donors are truly ready to seriously consider and discuss legacy giving options. With MarketSmart, you can nurture relationships automatically.
Senior Leadership and Board Members
Guiding Strategic Growth with Clear Insights
Senior leaders and board members value how MarketSmart’s system addresses key challenges like staff turnover, continuity, and cost-efficiency. By leveraging our smart engagement fundraising system, a single fundraiser can perform the work of many, maximizing face-to-face time with qualified, eager supporters. The result? More funds raised, happier gift officers that stay put, and a lower cost of fundraising, all while helping your organization reach its financial goals.
Fundraising Consultants
Guiding Nonprofits to Success with Actionable Insights
Your clients rely on you for smart recommendations to scale their mission. MarketSmart provides you with the tools and data you need to guide your clients effectively, streamlining operations and identifying the best opportunities for growth. With our system, you can help organizations focus on the right donors, improve engagement, and secure more gifts—all while saving time and resources. MarketSmart equips you with donor-driven insights designed to drive real results for your clients.
Donors and Supporters
Experience Giving on Your Terms
MarketSmart not only helps nonprofits fundraise more effectively but also enhances the donor experience by treating them as valued partners. Traditional fundraising is often transactional, leading to frustration and detachment from causes. MarketSmart changes this by focusing on each donor’s unique needs, interests, and readiness to give, creating a more personal connection. By reducing friction and giving donors control over when and how they engage, MarketSmart builds trust and strengthens their connection to the causes they support.
Stay on Track with the 3-to-1 Major Gift Fundraising Notepad
Introducing the 3-to-1 Major Gift Fundraising method—a simple way to help you remember to give back to your supporters before asking for another donation.
One Thank You + One Report + One Engagement Offer = Ready to Ask Again
Learn With Us
Free tools and resources to keep you focused, motivated, and prepared to take donor engagement to the next level.
Smart Ideas Blog
Explore fresh ideas, best practices, and expert tips on mid, major, and legacy gifts to boost your fundraising.
Webinars
Join our interactive sessions to discover smarter ways to engage supporters and drive results.
eBooks
Download our in-depth eBooks on donor-centric strategies that will transform your fundraising.
Reports
Dive into detailed reports on the current fundraising landscape and discover actionable insights.