MarketSmart, LLC | Reports | MarketSmart, LLC |

Thank you!

Get weekly nonprofit marketing ideas straight to your inbox

Google+

MS-report_archive

The Ultimate How-to-Guide For Conducting Nonprofit Donor Surveys

Donor Surveys Guide

Pay attention. Increase retention! Raise more money! Now you can discover why donor surveys drive results. Understanding these truths will make you more effective with this aspect of your donor cultivation process. Download your copy today.

View More

 

How to Write Appeal Letters to Major Donors that Raise Money

How to write appeal letters

Discover how to make the most of each appeal letter and become a better fundraising professional today! This free report provides tons of valuable information pertaining to the best practices for writing appeal letters that work to major donors.

View More

 

Turn Myths Into Gifts: 10 Paradigms You Need to Shatter to Power Up Your Legacy Giving

Turn Myths Into Gifts Report

The greatest transfer of wealth is right around the corner. Between 2000 and 2050, trillions in bequests are expected to go to charity.
Are you and your organization ready to claim your slice of the pie?

View More

 

26 Really Interesting Planned Giving Marketing Charts, Stats, and Graphs

Thumbnail - Planned Giving Marketing Stats

According to research of giving patterns since 1966 compiled by the Giving USA Foundation, only bequests averaged an increase during recessionary periods. All other types of giving either remained static or reported declines.
But is your planned giving program getting its fair share of the marketing budget?
We scoured the Internet to find the following awesome information. And, although we can’t take credit for the research, we can take credit for the pretty charts!

View More

 

77 Bare-Knuckle Marketing Strategies

fundraising marketing strategies

We are frequently asked for our most recommended and most effective marketing strategies. The truth is there is no one-size-fits-all answer. Some people prefer to jump on the latest tactical trends, and others swear by strategies that have been tried and tested over many years.
One thing is certain: there is no shortage of marketing strategies and tactics that you could use today to generate buzz, leads and profits for your business.

View More

 

A Decade Of Million-Dollar Bequests

bequests resource

Thanks to a little help from our friends at the Indiana University Lilly Family School of Philanthropy, we’ve distilled over a decade (2000-2011) of bequests into easy-to-read charts, and added pages worth of analysis from planned giving experts.
Download our free report to find out if people truly “give where they live,” how many bequests are being left and what an average bequest value is, the average income of bequest donors (you might be surprised), and much more!

View More