The Ultimate Guide to Writing Major Donor Letters
Learn how to write appeal letters to major donors that raise money. Our new and improved guide will help you every step of the way from qualification to stewardship and everything in between.
The Ultimate How-to-Guide For Conducting Nonprofit Donor Surveys
Pay attention. Increase retention! Raise more money! Now you can discover why donor surveys drive results. Understanding these truths will make you more effective with this aspect of your donor cultivation process. Download your copy today.
Turn Myths Into Gifts: 10 Paradigms You Need to Shatter to Power Up Your Legacy Giving
The greatest transfer of wealth is right around the corner. Between 2000 and 2050, trillions in bequests are expected to go to charity.
Are you and your organization ready to claim your slice of the pie?
26 Really Interesting Planned Giving Marketing Charts, Stats, and Graphs
According to research of giving patterns since 1966 compiled by the Giving USA Foundation, only bequests averaged an increase during recessionary periods. All other types of giving either remained static or reported declines.
But is your planned giving program getting its fair share of the marketing budget?
We scoured the Internet to find the following awesome information. And, although we can’t take credit for the research, we can take credit for the pretty charts!
77 Bare-Knuckle Marketing Strategies
We are frequently asked for our most recommended and most effective marketing strategies. The truth is there is no one-size-fits-all answer. Some people prefer to jump on the latest tactical trends, and others swear by strategies that have been tried and tested over many years.
One thing is certain: there is no shortage of marketing strategies and tactics that you could use today to generate buzz, leads and profits for your business.
A Decade Of Million-Dollar Bequests
Thanks to a little help from our friends at the Indiana University Lilly Family School of Philanthropy, we’ve distilled over a decade (2000-2011) of bequests into easy-to-read charts, and added pages worth of analysis from planned giving experts.
Download our free report to find out if people truly “give where they live,” how many bequests are being left and what an average bequest value is, the average income of bequest donors (you might be surprised), and much more!